Blogger's Local SEO Blueprint: Finding Your Local Audience in 2025 #2

Blogger's Local SEO Blueprint: Finding Your Local Audience in 2025

Meta Description: Dive into Part 2 of the ultimate Local SEO guide for Blogger users. Learn how to optimize content with blogger's built in settings, leverage maps, and engage locally to earn more from your blog in 2025. 

NB: SEO - Search Engine Optimization

Introduction

In our previous post, we dived into how to use local SEO to find local audiences. Today, we are going to explore Google Blogger's built-in "location setting" in and embedding a location map which can play a role in your local SEO efforts. 

Let's break it down:

Part 1 - How to attract a local audience

1. Overview Of The "Location Setting" in Blogger Posts

Yes, Blogger has a feature where you can add a location to individual posts.¹ When you're writing or editing a post, look for the "Location" option (often found in the sidebar or under the "Post settings" menu).

How it Works:

• First, find the built in location settings. It is located on the right side of each post.

• Type in the location you are targeting and hit enter.

• You can type in a specific address, city, or landmark.²

• Blogger will then display this location information, often with a small map, at the bottom of your blog post.

Does it help with SEO?

• Direct SEO Impact (Limited but Present): While it's not a powerhouse SEO signal like dedicated local business listings (Google Business Profile), adding a specific location to your posts does provide an explicit geographical signal to Google. It helps Google understand the physical context of your content. If you're consistently blogging about events, places, or businesses in a specific area, marking the location for each relevant post reinforces that geographical relevance.

• User Experience (UX): For your readers, seeing the location immediately tells them if the content is relevant to their area. If you're reviewing a restaurant, knowing exactly where it is upfront is super helpful.

Best Practice for Blogger's Location Setting:

• Use it for truly location-specific content: If your post is about a specific place, event, or business in a particular city/town/neighborhood, absolutely use this feature.

• Be precise: Don't just put "USA." Try to be as specific as possible, e.g., "Brooklyn, New York," or "The Central Park Boathouse, New York, NY."

• You can use Google Trends to determine which locations are trending for the keywords you are using.

2. Adding a Location Map To Reach Local Audiences (Embedding Google Maps)³

Embedding a Google Map directly into your blog post can be a fantastic addition, especially when you're discussing places.

How to do it:

1. Go to Google Maps and search for the location you want to feature.

2. Click the "Share" button (usually looks like an arrow pointing right).

3. Select "Embed a map."

4. Choose your desired map size (small, medium, large, or custom).

5. Copy the provided HTML iframe code.

6. In your Blogger post editor, switch from "Compose view" to "HTML view" (the < > icon).

7. Paste the HTML code where you want the map to appear.

8. Switch back to "Compose view" to see your embedded map.

Does it help with SEO?

• Indirect SEO Impact (Strong!): While an embedded map isn't a direct "ranking factor" in the same way a keyword is, it contributes significantly in several ways:

  • Enhanced User Experience: People love visual aids. An embedded map makes it easy for readers to visualize the location, get directions, and explore the area without leaving your blog. Better UX often leads to lower bounce rates and longer dwell times on your page, which are positive signals to search engines.

  • Increased Engagement: Interactive elements like maps keep users on your page longer and encourage them to explore.

  • Contextual Relevance: An embedded map explicitly tells Google that your content is geographically tied to that specific location, reinforcing your local SEO signals from keywords and content.

  • Trusted Source: You're embedding directly from Google Maps, a highly authoritative source, which adds credibility to your content's location claims.

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• Local Trust & Credibility: Seeing a map builds trust. It confirms that the place you're discussing is real and provides immediate utility to the reader.

When to Use an Embedded Map:

You can use an embedded map to:

• review a specific business: Restaurant, shop, hotel, service provider.

• highlight a tourist attraction or landmark: Park, museum, historical site.

• Create local travel guides: A walking tour route, a list of spots in a neighborhood.

• Describe an event venue: Where a local festival or concert is held.

In Summary:

• Blogger's "Location Setting": Use it for direct geographical tagging of your post. It's a clear signal to Google about the physical context of your content.

• Embedded Google Map: Use it to enhance user experience, increase engagement, and provide rich visual context. This indirectly but powerfully reinforces your local SEO efforts by keeping users on your page and clearly demonstrating the geographical relevance of your content.

Combining both strategies for your location-centric posts is a fantastic way to tell Google (and your readers!) exactly where your awesome content is focused, helping you attract that valuable local audience and boost your blogging income in 2025!