Tuesday, July 29, 2025

How To Create And Install The Meta Pixel On Google Blogger

How To Install The Meta Pixel On Google Blogger

Setting up the Meta (Facebook) Pixel for both  Google Blogger and WordPress involves a few steps, primarily focused on getting your unique pixel code from Meta and then placing it correctly on your website.



Step 1: Create your Meta Pixel (if you haven't already):


  1. Go to Meta Events Manager: Log in to your Facebook Business Manager (or just Facebook if you manage ads directly) and navigate to the "Events Manager." You can usually find this by going to business.facebook.com/events_manager.

  2. Connect Data Sources: Click on "Connect Data Sources" or the green "+" icon.

  3. Choose "Web": Select "Web" as your data source and click "Connect."

  4. Select "Meta Pixel": Choose "Meta Pixel" and click "Connect."

  5. Name Your Pixel: Give your pixel a descriptive name (e.g., "Your Website Name Pixel"). You can also optionally enter your website URL at this stage. Click "Continue."

  6. Install Code Manually: When prompted to choose an installation method, select "Install code manually."

  7. Copy the Pixel Base Code: You will see a block of code starting with `` and ending with </script>. Copy this entire block of code. This is your Meta Pixel base code.

Now that you have your pixel code, let's look at how to install it on WordPress and Google Blogger.


Step 2: Install the Meta Pixel on Google Blogger

For Google Blogger, you'll need to edit the theme's HTML directly.


Steps:

  1. Log in to your Blogger Dashboard.

  2. Go to Theme:

    • In the left-hand menu, click on Theme.

  3. Edit HTML:

    • Under your live theme, click the "Customize" button, and from the dropdown, select Edit HTML.

  4. Locate <head> Tag:

    • The HTML editor will open. Look for the <head> tag.

  5. Paste Pixel Code:

    • Paste the entire Meta Pixel base code that you copied earlier just before the closing </head> tag.

    • It should look like this:

      HTML
      </script>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID'); // Replace YOUR_PIXEL_ID with your actual Pixel ID
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
</head>
<body>

  6. Save Theme:

    • Click the "Save" icon (usually a floppy disk icon) in the top right corner of the HTML editor.



Installing Meta Pixel on WordPress

There are a few ways to install the Meta Pixel on WordPress, from easiest (using a plugin) to more advanced (manual).


Method 1: Using a Plugin (Recommended for most users)

Plugins make this process much easier, especially if you're not comfortable editing code. The WPCode (formerly Insert Headers and Footers) plugin is a popular and reliable choice.


Steps:


  1. Log in to your WordPress Dashboard.

  2. Install WPCode Plugin:

    • Go to Plugins > Add New.

    • Search for "WPCode" (or "Insert Headers and Footers").

    • Click "Install Now" next to the WPCode plugin, then "Activate."

  3. Navigate to WPCode Settings:

    • Once activated, go to Code Snippets > Header & Footer in your WordPress dashboard sidebar.

  4. Paste Your Pixel Code:

    • In the "Header" section, paste the entire Meta Pixel base code that you copied earlier.

  5. Save Changes:

    • Click the "Save Changes" button.

That's it! The Meta Pixel will now be loaded on every page of your WordPress site.



Method 2: Manually (Editing Theme Files - Advanced, use a Child Theme!)

This method involves directly editing your theme's header.php file. It's crucial to use a child theme if you go this route. If you edit the parent theme directly, your changes will be lost when the theme updates. If you don't have a child theme, consider Method 1 or setting one up first.


Steps:


  1. Log in to your WordPress Dashboard.

  2. Access Theme Editor:

    • Go to Appearance > Theme File Editor.

    • Warning: Be very careful here. A small mistake can break your site.

  3. Locate header.php:

    • On the right side, under "Theme Files" (or "Theme Template Files"), find and click on header.php.

  4. Paste Pixel Code:

    • Find the closing </head> tag in the header.php file.

    • Paste your entire Meta Pixel base code just before the </head> tag.

    • It should look something like this:

      HTML
      </script>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'YOUR_PIXEL_ID'); // Replace YOUR_PIXEL_ID with your actual Pixel ID
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
/></noscript>
</head>
<body>

  5. Update File:

    • Click the "Update File" button to save your changes.


Verify Your Pixel Installation (Crucial for both platforms)


After installing the pixel, you need to verify that it's working correctly. Here's how:


  1. Install the Meta Pixel Helper Chrome Extension:

    • Go to the Chrome Web Store and search for "Meta Pixel Helper" (or "Facebook Pixel Helper").

    • Install the extension.

  2. Visit Your Website/Blog:

    • Open your WordPress site or Blogger blog in the Chrome browser where you installed the Pixel Helper.

  3. Check the Pixel Helper:

    • Click on the Meta Pixel Helper icon in your browser's toolbar (it looks like < />).

    • If the pixel is installed correctly, you should see a green icon indicating that the pixel has fired, along with its ID and any events (like PageView) that were triggered.

  4. Check Events Manager:

    • Go back to your Meta Events Manager.

    • Select your Pixel. If it's receiving activity, you'll start to see real-time events coming through in the "Overview" or "Test Events" section. It might take a few minutes for the data to show up.



Meta Pixel Troubleshooting Tips:


  • Clear Cache: If you use a caching plugin on WordPress, clear your site's cache after installing the pixel.

  • Check Placement: Ensure the code is placed just before the </head> tag.

  • Correct Pixel ID: Double-check that you've copied and pasted the correct pixel code with your unique Pixel ID.

  • No Multiple Pixels: Avoid installing multiple instances of the same pixel code.

  • Domain Verification: For full functionality and to set up prioritized web events (especially important due to iOS 14+ changes), make sure your domain is verified in Facebook Business Manager.

Once your Meta Pixel is installed and verified, you can start creating custom audiences based on website visitors and running retargeting campaigns!

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